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The Women’s National Football Conference (WNFC) announces the launch of its inaugural Brand Ambassador Program. This initiative aims to elevate the visibility of WNFC players, their inspiring backgrounds, and their brands while driving awareness and engagement around the league's mission to accelerate financial equity for women's professional football.
Empowering Women On and Off the Field
Historically, professional women athletes earn nearly 80% of their income off the field through endorsements, partnerships, and content creation. As a forward-thinking startup league, the WNFC is committed to doing things differently. What makes the WNFC Brand Ambassador Program unique is that it is being launched in collaboration with the league's very own players. These athletes are not only stars on the field but also powerful voices off the field, ready to represent the league with authenticity and passion.
A Strategic Partnership with Ambassadors
The WNFC Brand Ambassador Program will collaborate with WNFC players and select content creators whose public personas align with professionalism, empowerment, and a passion for women’s sports. These ambassadors will serve as key representatives of the league, driving awareness, engagement, and support through their storytelling and digital reach.
What We're Looking For As The Program Grows:
Engagement & Authenticity: Creators with highly engaged audiences and authentic storytelling that aligns with WNFC values.
Consistency: Regular posting on Instagram, Threads, and other key social platforms.
Platform Influence: A minimum following of 10,000+ (micro to macro-ambassadors are considered on a case-by-case basis).
Content Focus: Ability to create high-quality, engaging content related to WNFC, fitness, lifestyle, or women empowerment.
WNFC Connection: Players, teams, or individuals with a direct or indirect connection to the WNFC, or those passionate about advancing professional women’s sports.
Collaboration Potential: Willingness to participate in league activations, amplify key campaigns (e.g., Replica Jersey launches, National Signing Day, Championship Weekend), and create tailored content for the WNFC audience.
Meet the Inaugural Class of WNFC Brand Ambassadors
The program proudly welcomes a diverse and dynamic group of players and creators who collectively have over 2 million followers on Instagram and will serve as trailblazers in this initiative:
Santia Deck - @trackbaby001
Mariah Lopez - @Itsmarissalopez
Marissa Lopez - @miriahlopez
Candy Bortz - @kandycookeofficial
Paulina Lopez - @paulopez_lp
Tanya Luna - @ms_tnf
Toni Harris - @_toniharris
Lexi Floor - @lexiefloor26
Maria Fautali - @mariafautali
Anastasia "Nana" Olavuo - @Nanaolavuo
Destanie Yarbrough - @yedestanie
Antoinette Louise - @el_louise_
Malissa Miles - @mmiles_5
Jasmine Nelson - @jazmeena_
Kera Mitchell - @keramitchell_
Each ambassador brings a unique voice, story, and platform to help propel the WNFC's vision forward.
A Paid Opportunity for Change-Makers
The WNFC Brand Ambassador Program is not just about visibility, it’s about value. This is a paid opportunity where ambassadors will have access to exclusive campaigns, collaborative content opportunities, and direct support from the WNFC.
Whether they are established ambassadors with massive followings or emerging creators with bold perspectives, the WNFC is committed to amplifying their voices and growing together. Through this program, the league is taking a significant step toward reshaping how women in football are seen, celebrated, and supported.
Click here to apply for the WNFC Brand Ambassador Program.
Together, we’re not just playing the game, we’re changing it.
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