Erin Harville: A Creative Force Behind the WNFC's Rapid Growth

In the world of sports, where branding and creativity often make or break a league’s success, Erin Harville stands out as a visionary leader. For the past three years, Erin has served as the Creative Director of the Women’s National Football Conference (WNFC). Harville’s innovative approach has been instrumental in transforming the WNFC into one of the fastest-growing women’s sports properties in the country.

Erin’s journey with the WNFC began after she completed her graduate studies at the University of Oregon, where she earned an MBA with a specialization in Sports Business from the prestigious Warsaw Sports Marketing Center.

But her roots in creative communication go deeper. A native of Marietta, Georgia, Erin first honed her skills at the University of Kentucky, earning a Bachelor of Arts in Integrated Strategic Communication with a focus on Creative Advertising. Her early career was marked by impactful roles within the University of Kentucky Athletic Department and non-profit organizations like Delta Sigma Theta Sorority, Inc., where she combined her passion for sports with her talent for creative direction and marketing.

Since joining the WNFC, Erin has taken the league’s branding to new heights, catching the eye of world-class brand partners such as Riddell Sports, adidas, Dick’s Sporting Goods, DAZN, and more. Her creative leadership has been the backbone of the league’s most successful campaigns, including WNFC National Tryout Day, WNFC National Signing Day, and the highly anticipated WNFC Championship Weekend.

These campaigns have not only elevated the league’s profile but have also played a crucial role in its rapid expansion, attracting attention from fans and industry leaders alike.

Erin’s vision extends beyond just creative campaigns; she is deeply committed to using the unifying power of sports to combat injustices and empower the next generation of female athletes. Her work is driven by a desire to create a more inclusive and equitable sports landscape, where women and girls can thrive and reach their full potential.

Under Erin’s guidance, the WNFC’s branding has become synonymous with excellence and innovation, setting a new standard in women’s football. Her ability to blend creativity with strategic vision has made her a true pioneer in the industry, and her influence continues to propel the WNFC to new heights.

Erin’s expertise is also showcased through her work with the Portland Trail Blazers as their Brand Marketing Manager. As the WNFC continues to grow, there’s no doubt that Erin Harville’s creative leadership will remain at the forefront, driving the league forward and inspiring a new era of women’s sports.